Monday, September 13, 2004

Has anyone else seen that one TV commercial for Viagara? I bring it up because it bugs the shit out of me. In it, a middle-aged balding dude is out with his trophy wife/girlfriend--she's kind of dragging him around while she shops for shoes and clothes. So they're on the sidewalk and they pass by this lingerie store. He pauses, gets this creepy smirk on his face and as he's leering at the window display, cartoon horns come out from behind his head that turn out to be the points of the "V" in Viagara. Then he grabs his chick by the hand and pulls her into the store. Okay, here's what bugs me. It's not the implication that the middle-aged guy wants to have sex. It's not even the way he leers at the bra and panties in the window. It's the way the pointy horns pop out of his head when he sees them. Is that supposed to symbolize him popping a boner? I think it is. Ew.

To be fair, I may be over-analyzing it a little. But still.

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